5 Steps For A Successful Flyer

Flyers are great advertisements when done right. Designing a flyer should be well planned before executed to ensure money isn’t wasted. These 5 simple steps will help you create a successful flyer.

Flyers are great for telling people about events in the area. But if they are quickly put together then chances are you are wasting precious time making it. For a flyer to be effective the person has to remember it and the message being conveyed. Most often than not a flyer has a 10 second window of achieving that. With 5 simple steps you can effectively make that 10 seconds stick.

Step 1. Attract Your Audience

Getting people to connect with anything requires grabbing their attention and pulling them in. Much like a fisherman selecting the right bait to fish with. If the fish isn’t paying attention to it then it won’t bite. In order to get someone’s attention, a flyer should have a large heading and or a large graphic. Depending on the flyers distribution and size will determine the scale of the lead in elements. Handouts are personal and close so things can be smaller, where as wall flyers should have larger elements.

Step 2: Tell Them Event Details

After getting a persons attention you need to tell them about the event. When you tell about the main event, date, time, and place make sure these are easily legible and quickly located. These elements will either draw your market in further or let them leave with the most important information.

Step 3: Share Event Highlights

If you captured your market for this long then you’re doing well, now you can provide more information about less important details. These might include sponsors, a brief event history, and places to find more information. With this information it is important to keep it small to allow space for the real important information.

Step 4: Give A Task

Before your market walks away you need to give them something to do, otherwise known as a call to action. This refers to going to a website, sending an email, calling a number, or buying tickets at the door. Not giving them a direction is wasted effort because it will help trigger their memory if they want desire to learn more or participate.

Step 5: Be Quick

The most important thing of all with a flyer is to make it a quick read. Keep the unnecessary information off the flyer and only include the what’s most important. Only after the pertinent details are on there should you think about adding other information. When all is said and done you shouldn’t have to read word for word on a flyer.

Flyers are great tools when they are quick to read. When designing a flyer start with a big attraction, pull them in gently by going smaller, and send them off with something to do. That will get you a greater chance for a return on your investment.