My name is Andrew Kennedy and I operate Finally Found Designs. The best part about it is I get to help my clients with their projects through my creative services.
Graphic design is a passion for me because it provides challenges that need to be overcome both logically and creatively. Design is all about visual communication, and to express a message clearly everything needs to be thought out. Text, imagery, color, and layout are some of the elements that go into a design, and if one is not right then the whole design is off. What many people don’t realize is that there is more to a design than just a nice appearance.
All to often I see materials from small businesses that are poorly laid out, and it disappoints me. Good design does more than just look nice. It draws people in, communicates business culture, hints professionalism, directs the viewer, and encourage a sale. When a project lacks a quality design, it unknowingly reflects back on the business in a way that’s below average. I know how expensive printing and design can be, and that’s why I want to help. Design also involves planning and if done right you can have a professional design within a reasonable budget.
I look at every project with an eagerness to accept the challenge that the design presents. Over the years each project and challenge I have faced have been given a solution that was appropriate for not only the project but the company and client as well. The following is a brief account of a recent client’s project.
My client requested a marketing packet, which included a single pocket folder, flowchart, business card, and letterhead all of which needed designed. Each item was to be printed individually. The packet was for use by sales reps during pitches then left behind with the new client. The folder would contain all the materials for the pitch. Inside the flowchart was to quickly express how the client would benefit from the company’s services. Putting myself in the position of the new client, I thought it would be cumbersome to go through a pile of papers to find out the benefits. That is when the solution surfaced which was simple yet effective. With the single pocket folder, inside the cover would be blank. It made sense to put the flowchart on the inside of the folder. Three things were accomplished with that solution. For one, the flowchart would be noticed first which would give the client the benefits at the start while preparing them for the rest of the detailed materials inside the pocket. Two, there was one less sheet of paper in the pocket to handle during and after a pitch. Three, with one less sheet of paper to be printed it saved on printing and shipping costs. That solution was well received by my client.
It is a great way to spend time providing a solution and design that makes a successful project for my clients. The only thing better is getting to help a returning client again on a new project. I love the opportunity to be faced with new challenges and find creative solutions. So feel free to contact me if you have a creative project.[contact-form-7 404 "Not Found"]